When Integrating AI, Campaigns Must Push Beyond Generative AI

2023 has been a big year for artificial intelligence: wide-spread adoption of OpenAI’s ChatGPT generating 1 billion page views per month, overall AI adoption exceeding 50%, and AI stocks like Nvidia and Palintir leading the way on Nasdaq gains. With the 2024 General Election coming into focus, AI is sure to play a role, but will its impact be felt in ways beyond generative AI?

A slew of articles during the spring of 2023 highlighted some of the ways AI may impact the 2024 election cycle. NPR highlighted the risk of propaganda generation from large language models like ChatGPT leveraging generative AI, Brookings covered how rapid response communications teams could use the tool to minimize response time from campaigns, and the New York Times showcased the effectiveness of ChatGPT in writing fundraising email content.

In response, regulators are slowly moving to understand artificial intelligence and forge an appropriate response.

While much of the discussion surrounding AI is centered around generative AI for text and image, the world of AI is far larger, comprehensive, and here to stay. 

AI is an umbrella term, with subfields including natural language processing, computer vision, speech recognition, virtual agents and chatbots, recommendation systems, and cognitive computing. 

While 2024 may be the Election year where generative AI transitions into the mainstream, the future of campaigns in 2025 and beyond includes many, if not all, of the above subfields.

At Campaign Brain, we’re working on democratizing artificial intelligence for progressive political campaigns.

To learn more about how artificial intelligence can help your campaign or be leveraged for good in politics, visit us at campaignbrain.ai.