Local Campaigns Ripe For Disruption

“As local campaigns become more partisan, the need to support, empower, and invest in local campaigns is increasingly critical.

With an estimated 500,000 local electeds across the country, solving this problem at-scale is imperative to strengthening — and maintaining — American democracy.”

Local elections and government are critical to the strength of our society. Beyond allocating a total of $1 trillion annually across the United States, local governments play a critical role in the development of political leadership: a large number of local office holders go on to seek office at the state and federal level.

However, low turnout — often in the single digits — creates governments that fail to be representative of the socioeconomic and demographic makeup of the districts they govern.

Per the US Vote Foundation, the main reasons for low turnout are:

• Local electoral processes

• City size and demographics

• The potential for contested outcomes in a race 

• Voter information gaps 

• Lack of trust in local government

According to a Knight Foundation study, a lack of information was the dominant factor in the lack of participation by millennials in local elections. 

For local, down-ballot campaigns, sometimes referred to down-budget campaigns, resources are scarce. Running a robust, scaled, inclusive campaign to reach voters is expensive.

For many local campaigns, paying staff or consultants to help execute their campaign is unattainable. These campaigns significantly diverge in structure from well-funded statewide, Presidential, or Congressional campaigns, which may employ staff in dedicated management, fundraising, communications, field, data, voter protection, and political roles. 

As local campaigns become more partisan, and have an outsized impact on the day-to-day for Americans in communities across the country, the need to support, empower, and invest in local campaigns is increasingly critical.

With an estimated 500,000 local electeds across the country, solving this problem at-scale is imperative to strengthening — and maintaining — American democracy.

At Campaign Brain, we are working on building transformational AI Software as a Service (Saas) solutions for local, progressive political campaigns, highlighted by our artificially intelligent political campaign manager sidekick, which is designed to remove financial and knowledge barriers for campaigns.

Leveraging machine learning, natural language processing, speech recognition, generative AI, and recommendation systems, we are building the AI political campaign sidekick of the future.

To learn more about how we are supporting local, progressive campaigns, visit us at campaignbrain.ai.